Cruise Reviews and News

These are clearly challenging times, but the cruise industry has a lot going for it, including huge market potential on a global scale. Hence, to quote Vicky Garcia of Cruise Planners/American Express, “this is not the time to stick your head in a hole but to get out there and shake hands and kiss babies. This (economic) situation will turn around.”

She was directing her comments at travel agents, but that doesn’t’ mean they don’t apply industry-wide. This is a time to become more aggressive and more creative with sales, marketing and product development. “We must do what we did before and then more,” Richard Meadows, executive vice president at Holland America Line, told us.